Paws 4 People

Nonprofit Campaign

Project Partners: Sam Gebicki, Megan Boyda, Keith Wang

Objective

Build an understanding on the importance of assistance dogs for adolescents and teens of any and all disabilities. Break the stigma of what it means for a them to have an assistance dog.

it means for a them to have an assistance dog. Create brand awareness through a multi-channel ad campaign.

Problem

There is a lack of education surrounding the positive use and importance. of assistance dogs for adolescents and teens, for any disability (both visible and invisible). Consequently, this has created a negative stigma around assistance dogs.

There is a general lack of brand awareness for paws4people