HMSC:

Harvard Museums of Science and Culture

Project Partners: Sam Gebicki, Audrey Grey and Jincheng Ma

Objective

Increase HMSC brand awareness, draw more visitors to the museum and advertise the 10th-anniversary event.

Problem

Many people are unaware that these museums exist, and if they do, they question whether they are open to the public. This, along with Boston being home to some of the most well-known museums in the country, create an exciting challenge to tackle.

Insight

Most people see Harvard as untouchable. Something that they would never have a shot at experiencing. Even when people visit the campus, they don’t realize there is anything on campus that they can take part in.

Concept Statement

A HARVARD FOR EVERYONE

HMSC offers an infinite amount of Harvard opportunities for everyone

Other Project Components

• Competitive Analysis

• Current branding review

• Media Plan

• Influencer Strategy and Social Media Plan