Anthropology x Advertising

I am fascinated with investigating why we are loyal to brands. As a former anthropologist, I not only brushed off artifacts but I studied groups on my college campus. I wanted to understand what brought people together and why everyone was so obsessed with our hockey team. After completing my degree, I realized that my ethnographic skills could be applied to advertising strategy. Strategists are responsible for dusting off and discovering the key components of a brand. We listen to the audience closely and discover what keeps them interested. As your next Strategist, I want to help you write a new chapter for your brand.

If you would like to check out my work I have completed and the insights I have found at Boston University, click here