New Balance

Project Partner: Jordan Brandon

Problem

New Balance wants to increase awareness of its running products. The running shoe market is flooded with competition and companies such as Nike and Adidas that dominate this sector. New Balance hopes to break through with authentic and engaging advertising.

Insight

Running is a challenging and unappealing sport, especially for those who are newcomers. Your body undergoes consistent pain for sometimes hours. New Balance should serve as a gateway for those interested in running and who need a brand that makes this challenge easier.

Concept Statement

Miles Earned

After running, the reward is not always noticeable. Today, we expect instant results, especially when we put our time and effort into the task. Improving your health or fitness sometimes takes months or years. With the miles earned concept, you can get rewards for the miles you run just like spending money on a credit card.