Heads Up
Project Partner: Jordan Brandon
Problem
Heads Up’s downloads and sales for new content have declined. The brand is looking to revamp its advertising to attract its previous peak popularity in 2016.
Insight
Heads Up is an exciting and entertaining way to learn new and interesting trivia. In a world where everyone has a smartphone, there are surprisingly not many ways to incorporate technology into casual group gatherings. People want to find new and fun games to bond with friends and family.
Concept Statement
Through our executions, we will be presenting those quick and hilarious moments that Heads Up play sessions create.With an emphasis on the feeling of quirky improvisation, we will communicate Head Up’s tone of voice.
