Spotify Audio Books

Class Partner: Nupur Chowdhury

Problem

Spotify is perceived as strictly a music streaming platform

Insight

Consumers want to feel a personal connection to celebrities. Engaging our audience on a human level activates interest and invites an eye into the exclusivity of celebrity life.

Concept Statement

Inspiration

Display the seamless integration between Spotify’s music library and it’s new audiobooks. We are going to bring you closer to your favorite artists and what inspired their greatest work.