Good Dogg Hard Seltzer
BU AdLab
Project Partner: Beatrice Fakahany
Objective
Break through the noise of a saturated hard seltzer market. Mainstream seltzer brands are made of unhealthy, artificial and unnamed ingredients.
Problem
How can Good Dogg be a hard seltzer brand for dog people who are purpose-driven?
Insight
There is no clean-ingredient beverage that leaves you with a feeling of fulfillment from donating to an animal-related charity. Good Dogg is the only clean-ingredient seltzer brand that donates to an animal-related charity with every can and merch purchase.
